Monthly Archives: March 2010

You and Your 1 to 100 Million Readers

Posted on March 31, 2010 by Philip

One of the first things I learned when I was learning to speak in public was to always address the person at the far end of the hall. If he can hear you clearly then so should everyone else. There’s … Continue reading →

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Persuasive Communication

Posted on March 26, 2010 by Philip

What is the objective of every home page on a commercial web site? It must be two-fold. First, to communicate with the prospective customer in a manner that the customer understands and appreciates. Secondly, to use that communication to persuade … Continue reading →

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Save Our Language

Posted on March 23, 2010 by Philip

Following on from the previous post (“A Revolution in Writing“), the question was, “Is the pressure exerted by market forces (to constrict web content to pursuing the particular objective for which it was put online) good for the English language?” … Continue reading →

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A Revolution in Writing

Posted on March 17, 2010 by Philip

In just 15 years, since the internet first appeared, the way people write has undergone a revolution. I’m not just referring to text-speak, where people send each other text messages on their mobile phones where the words are shortened and … Continue reading →

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Getting Blog Content

Posted on March 16, 2010 by Philip

If you run a business you probably don’t have time to write a daily blog entry. Even if you’re used to online business and have had a web site for years, you still have to manage your business first and … Continue reading →

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How Many Posts?

Posted on March 15, 2010 by Philip

How often should you post to your blog? To answer this, let’s put the question another way round. How many posts should you have on your blog? Surely the answer is, “the more the better – as long as they … Continue reading →

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Static Web Pages, RIP

Posted on March 12, 2010 by Philip

Since the advent of blogs as a viable form of online business representation around 2006 onwards we have seen the gradual death of static web pages. Visitors to your site don’t expect to see the same content every time they … Continue reading →

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“Just Fill In The Form”

Posted on March 5, 2010 by Philip

What difference does a form make to your home page? There I go asking questions again, but it’s one that you should consider. If you don’t have a form of any kind on your site, how do you expect prospective … Continue reading →

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The Power of Persuasion

Posted on March 3, 2010 by Philip

How powerful is the copy on your web page? How persuasive is it? What is its purpose? Does it perform that task effectively? Have you read it lately, and from the viewpoint of a potential customer? Take a fresh look … Continue reading →

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About Interactivity

Posted on March 2, 2010 by Philip

So it’s all about interactivity. And you have that with a blog. For offline businesses it’s becoming an absolute necessity. Times are changing. The web has moved on from what it was when it first burst on the scene in … Continue reading →

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Web Site or Blog?

Posted on March 1, 2010 by Philip

Blogs have really taken off over the last 4 or 5 years and many online businesses have a blog as their main web site. Others still have their web site, perhaps dating back several years, but with a blog attached … Continue reading →

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