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Yesterday I launched a new Facebook Group called Super Social Media. It really follows on from what I said in my last blog post, “Market Day At Social Media”.

As everyone wakes up to the potential of social media to supercharge their online presence, and their business profits, there is going to be a demand like never before for people with the skills to promote businesses in this way.

But there are not that many people who can even begin to do this. A massive learning curve lies ahead for all of us. But for those who can write, or who are skilled at graphics, and who are familiar with the new social media sites like Twitter and Facebook, there is the opportunity for a vast amount of business – as much as you can handle (and more).

The new Facebook Group is designed to act as a resource for anyone, from whatever side, to learn more about this new form of marketing. I’ll post whatever I learn about the main social media sites, and I invite others to do this as well.

It’s important for all of us to realise what a unique opportunity this is, both for businesses to fight back against the recession and make more profits, and for writers and graphics artists, and possibly web designers as well, to find work very easily.

There’s more in the free report I’ve made available from philipgegan.com.

Philip Gegan

Social Media Marketing is the next big thing. In fact it’s already here, and the rush has begun. So before we jump aboard, let’s just have a quick check-up to see exactly what it is that everyone’s getting so excited about.

Brief history lesson. When the internet first took off around 1995-1996 it only had basic web pages, which were essentially online newspapers, magazines and sales letters. There was no inter-activity. The web site owners put their sites up, and the surfers viewed it. If the surfers liked it they kept coming back, if it was an information based site, or they bought the product if it was a sales page.

If you were a business owner and you wanted to attract new customers to your site the only option was to try for a high-up placing in the search engines. So fortunes were spent on consultant’s fees to get them a good position in various search engines (Google had not shown up at this early stage).

And because all the search engines were different and used different criteria (or algorithms, as we would say now), this was a near-impossible task. The main option outside search engines was banner advertising and building a list of prospects – but you still had to attract visitors to your web site in the first place.

Then came a few significant developments, which were

• forums, which enabled the surfers to give their opinions of just about anything, including what they liked and disliked on the web. They also enabled web site owners to leave comments or take part in discussions and create back links to their own sites.
• Google, which quickly became the market leader in search engines, and introduced the concept of “pay per click” advertising on the internet.
• Blogs, which took the inter-activity of the web to a new level, and put the creation of back links to your own web site onto a whole new level.

And now we have the next stage of all this, which is Social Media. Sites like Facebook, Twitter, StumbleUpon, Delicious, YouTube and Digg have revolutionised the internet. Now most people use the internet to communicate with their friends and colleagues (other than by email) and give voice to their opinions and concerns.

This has opened up the market for the small to medium sized business owner. If you know how to use these social media sites, or dozens of others like them, then you can massively increase your presence on the internet, discard offline marketing, and save yourself thousands in advertising costs.

The secret is just knowing how to use those sites. Or in finding someone who does.

Philip Gegan

What makes web site charisma? What exactly is web site charisma? And how can we get it for our site?

Some people just have charisma in bucketfuls. They don’t have to try. They just have it. In fact, anyone who tries to have charisma doesn’t have it. It’s something that is either there or not there. As they say, “You’ve either got it or you haven’t.”

When the curtain goes up on the stage and the actors appear, one of them will have more charisma than all the others. It won’t necessarily be the actor with the leading role or the most striking costume. It might even be someone without a speaking part. But whoever it is, your eyes are drawn straight to him or her. That’s the actor who, if not famous yet, certainly will be before long.

It doesn’t matter how crowded the stage is, you’ll see the actor with the charisma. You’ll notice what he’s wearing, how he moves, and his reaction to everything going on around him. If the charisma is really strong, you’ll be drawn to him so much that you might not notice much about the other actors.

That’s what you want your web site to have. It’s the X Factor, the magical quality that makes one person, or one thing, stand out from all the others. With that in place, you have no worries about losing your prospective customers before they’ve finished reading the page. And then they’ll more than likely follow your guidance to fill in your web form or make a purchase.

So how can you get this for your web site or blog? Remember, anyone who tries to have charisma doesn’t have it. But you can study people with charisma, and you can study successful web sites that have this quality. What do charismatic people have, apart from charisma itself?

They are just themselves. They are honest and open. What you see is what you get. They do what they purport to do. They don’t try to be anything other than what they are. They don’t copy or imitate anyone else. They are truly unique.

They don’t care too much about how they come across to others because they know the people who matter to them will see their souls, and they have nothing to hide. They are there to serve, and they are happy with that.

So if you can follow the same rules for your site or blog, then you may be able to make it the charismatic magnet for all the people you want to attract to it.

Philip Gegan

There’s money to be made with PLR Article Packs. Just ask any successful internet marketer. And you can grab some great article packs from our home page – just click here.

We all know the quote from the famous Robbie Burns poem about being able to see ourselves as others see us. But how many web masters and bloggers take the time once in a while to step back and think about what their work might look like to their visitors.

It’s like a fisherman casting his line. He has to give a little in order to get what he wants. He mustn’t let his quarry know what he is really after, but must give reassurance that all is well, even favourable. And then, before he knows it, he is reeling in another fish.

Just as fish constantly seek food in the water, so people using the internet seek information. With the instant-gratification mentality prevailing, that means showing them in the first few seconds that your site or blog has something that will benefit them, that may solve the problem they have.

This has to be firstly through the look of the page. If it looks friendly and professional then the first hurdle has been cleared. The next stage is to have a headline that promises them the information, or the solution, they seek.

And the third stage? To have a winning opening paragraph that has them “hooked” into the rest of your page. When they pause to let the newly found content sink in, they may notice, at the edge of the page, an invitation to download some further free information, simply by inputting their name and email address.

All this depends on everything on the page being compelling, so the targeted prospect just HAS to read on and on. Take a fresh look at your home page, and other keyword-targeted pages, through the eyes of your prospects. Does each page meet these requirements?

If they do – congratulations. If they do not – it’s time to do something about it. Being able to “see ourselves as others see us” is not so very difficult, but it is a highly valuable skill that we should all develop.

Philip Gegan

Unique  PLR content, wonderful web copy, outrageous articles, tantalising Twitter posts and breathtaking blog entries supplied for a boringly reasonable price. More information at http://www.philipgegan.com