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That’s what most people are thinking most of the time. And if only I’d known that when I was 18 I’d have done a lot better.

When they’re reading the paper – what’s in it for me? When they’re watching TV – what’s in it for me? When they’re doing their shopping – what’s in it for me?

Once you understand this very simple fact of life everything else falls into place. Well, nearly everything, because there are some things in life we just won’t get, of course.

So when you approach someone to try and interest them in something, or you write something to persuade people to do something, like buy your product, they’ll be thinking – What’s in it for me?

Philip Gegan

The full title of this category should be “Things I Wish I’d Known When I Was 18″, but that would probably be a little cumbersome for the hyper-links in this blog.

Can you think of anything you wish you’d known when you were 18? Or even a bit older, going into your 20s? Of course you can. We all can. To have a wise head on such young shoulders would have been a tremendous advantage . . .

Like most young men of that age, one of the foremost topics on my mind was girls. And when I think back to some of the occasions when I messed up with a girlfriend, and the way it happened, I still cringe in embarrassment. If only I had known then what I know now.

I don’t want to sound like someone who thinks they know it all, because I don’t. Not by a long way. But I’m pretty sure I know a damn sight more now than I knew then. [And so you should, you've been around long enough. - Annon.]

Perhaps the main thing I wish I’d known back then is this. Girls aren’t generally interested in being made to feel that their boyfriend is the most fantastic boy in the world. They’re interested in being made to feel that they are the most fantastic girl in the world.

There must be thousands of other things, but that’s one that came off the top of my head. Let’s hear from anyone with a contribution to make to this question – What do you wish you’d known when you were 18? Or even 20?

Philip Gegan

Everybody on the internet is trying to be different.

At least, I suppose they are, because it’s no good being just the same as everyone else. But the problem is that most people try to be different in the same way, so they’re not that different after all.

Type any search phrase you like into a search engine and go to any of the pages listed. How many of them will be really different, really unique? Web templates and blogs tend to make for a degree of uniformity, but it’s more than that.

Pages and blogs that have been put up non-commercially, that is, without the primary intention of selling something, have greater scope for being unique. They have more manouverability because they can take any direction they want, rather than bang home a sales message. But even a great proportion of *them* seem to read the same.

And sales pages tend to be either woefully inadequate for selling anything, or using a sledgehammer in carrying on for screen-length after screen-length about how good their product is and why we ought to buy it.

Is it really so difficult to be different?

I think perhaps it is. But that doesn’t mean it’s impossible or over expensive. It takes thought and hard work, but unique copy that inspires, motivates, informs and entertains can be created. It is every day. Wouldn’t it be great if your web site or blog could have this kind of content regularly?

Philip Gegan

Being different is all about just being yourself. But in modern technological societies we have to specialise to survive. This works against our individuality, tending to force us to act in a uniform manner befitting our own particular speciality.

It’s not just repetitive work in factories and warehouses, shops and offices, that tends to rob us of our uniqueness. I’ve seen it happen in the legal profession, for example, where a kind of mass uniformity is welcomed by the legal establishment, and anyone with noticeable individuality is regarded as being a “loose cannon”.

In other words, everyone dresses more or less the same, acts and speaks more or less the same, and dresses more or less the same. Lawyers, of course, love precedent and convention, and so this extends into the written word, with letters containing the same phraseology being sent out by the untold thousands every day.

Anyone with a truly independent spirit runs from that kind of environment as fast as they can. Certainly I do. All the great people who have ever lived – the great creative geniuses of literature, music, the arts generally and science (of which I am not one) – all of them have been great individualists, indomitable and strong willed.

And they all specialised in what they did, yet were completely different from others in the same field of endeavour. So human.

I think it’s a good thing that we all specialise in what we’re good at, which invariably is what we enjoy the most. On the internet, some are good at design, some at writing, others at marketing, or bringing buyers and sellers together, some at programming and scripting, and so on.

And when we can trade with each other so easily online, we can buy and sell services that ourselves and others provide, and facilitate the distribution of wealth. This is how the internet has definitely had a positive influence on human affairs.

Philip Gegan
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