Professional Writing Services from MagneticWeb

In just 15 years, since the internet first appeared, the way people write has undergone a revolution. I’m not just referring to text-speak, where people send each other text messages on their mobile phones where the words are shortened and well known phrases are initialised. I mean the way we write web content, newsletters and blogs.

Twitter has made this process even more noticeable. The limit of 140 characters, including URLs, has forced a certain amount of creativity out of everyone who uses it.

Whilst some web sites are composed as if they were simply an online version of an offline brochure, more and more businesses are turning to copy writers, and copy writers know for the most part that what works offline doesn’t work online.

People trawling the internet are searching for information. They have an objective, and if what they’re reading doesn’t look as if it will lead them to that information then they click away without any hesitation, to the next item that may yield the desired result.

This is what successful copy writers understand. And it has crystallised the thinking of all successful site owners. They have had to decide exactly what the objective of their site, or blog, is. And then they have to ensure that the written content pursues that objective from start to finish.

Web pages and blogs that don’t meet that standard, that contain surplus, irrelevant content, are not successful, and will sooner or later disappear. This can only be good for the internet. But is it all good for the English language?

I’ll tell you what I think in my next post.

Philip Gegan