Professional Writing Services from MagneticWeb

So it’s all about interactivity. And you have that with a blog. For offline businesses it’s becoming an absolute necessity. Times are changing. The web has moved on from what it was when it first burst on the scene in the 1990s.

Then we only had static web pages. The surfer landed on your page, read what you had to say, went “Uh-huh”, and swiftly surfed on to the next site. Unless you were lucky enough to make a sale that time, or, later on, get him to sign up to your newsletter or special offer.

We kept hearing that it was all about building relationships with your prospects, but how could you do that with a static web page and a form? Then Web 2.0, as it’s known, came along. And blogs were in the forefront of it all.

And the magic of them is – they’re so simple to set up and maintain. All you need is regular content that your customers and prospects will find of interest or entertainment value.

Ah, yes. Regular content. That a problem? If it is, then outsource it. Whatever you do, you must have a blog. It’s becoming the first rule of business survival.

Philip Gegan