How often should you post to your blog?
To answer this, let’s put the question another way round.
How many posts should you have on your blog? Surely the answer is, “the more the better – as long as they are relevant and useful”. The more content a blog has, the better, provided it gives valuable information to the visitor.
So you should post to your blog at least every couple of days, ideally. The search engines favour blogs that are vibrant and humming with the latest news and comment in its niche. Nobody likes a blog that hasn’t been posted to for weeks or more, that is dormant and stagnating.
To start with you’ll have to do all the posting yourself, or outsource someone else to do it for you. But if your blog is successful, they’ll be plenty of visitors who will leave comments on various posts. That will take the pressure off you, and you won’t have to make so many posts, because the search engines will still be “pinged” with new content through your visitors’ comments.
Just another advantage of blogs over static web sites.
Philip Gegan
