What difference does a form make to your home page?
There I go asking questions again, but it’s one that you should consider.
If you don’t have a form of any kind on your site, how do you expect prospective customers to contact you? How can you build a list of prospects, and start converting them into paying customers, if you can’t get them to communicate with you?
I think you see by now that having a form on your web site is an absolute must. Yet there are thousands and thousands of web sites out there that don’t have one. Many of them cost thousands to have set up, with quality graphics and various gizmos, yet they are for all that simply expensive indulgencies.
A form, whether on the web page or as a pop-up form, can succinctly state the benefit of signing up to your list, and invite the visitor to insert his name and email address in order to obtain a benefit.
That can be a free guide of some sort, or something as simple as a discount off the price of their next purchase with you.
Actually the possibilities are endless. Think about it.
Philip Gegan
