What is is that we all want to achieve with our web sites or blogs? There are a number of things, mostly, but what is the one thing above all others that we want from our online presence?
It must be that we want to spread the word about ourselves, or our business, or hobby, or whatever it is that is the focus of our web site.
Of course a business owner wants to make sales and profit, and a hobbyist wants to share his passion, but the only way they can do these things is by promoting knowledge of their existence in the online world. And that means telling people.
What people? Well, your visitors. But how do you get visitors? At this point I could launch into a long posting about search engines, social networking, and so on, but all I want to say here is that whatever means you employ to attract visitors to your web site they have to be persuaded of something.
They have to be persuaded that, before anything else, your site has something for them, most probably information. It may be information on how to solve some problem they have, or it may be simply to find the cheapest price for something they plan to buy offline.
Whatever it is, you have to persuade them that your site is where they can find it. And not only that, but that your site is also somewhere they ought to return to regularly for more information, and that their friends too ought to know about it. In other words, they have to be satisfied that your site is good for them, and a good place for their friends to visit.
You can only do that by regularly posting content that is of value to your target market, whether you’re an online marketer selling information or a keen sportsman or woman promoting your chosen sport.
So whatever you do with your web presence, it’s all about spreading the word.
If you need someone who can spread the word for you through articles, blog posts or simply Twitter entries, then just contact me at magneticweb@yahoo.com.
Philip Gegan
