Since the advent of blogs as a viable form of online business representation around 2006 onwards we have seen the gradual death of static web pages.
Visitors to your site don’t expect to see the same content every time they arrive on your home page. And now blog themes can be obtained very cheaply that allow for the same quality of graphics, header and other web page ingredients that regular web pages provide.
This development does represent a problem for most online businesses, in that they have to get hold of fresh content on a regular basis. Business owners who have their time cut out just managing their business can’t be expected to write that content themselves, so it has to be out-sourced.
Another business expense? Or maybe another opportunity for business. It’s the businesses who take their online presence seriously enough to out-source their blog content who will have possibly a decisive advantage in the new business environment of 2010 and beyond.
Philip Gegan
