Professional Writing Services from MagneticWeb

How powerful is the copy on your web page? How persuasive is it?

What is its purpose? Does it perform that task effectively?

Have you read it lately, and from the viewpoint of a potential customer? Take a fresh look at it right after you’ve read this post.

The job of your home page is to attract prospective customers and make them into actual customers. That means you need one or two keyword phrases in your heading and in the first paragraph of your copy. Your heading should be in the H1 heading format and the phrase in your first paragraph should preferably be in bold.

This is solely to attract the search engines and ensure they give your page as high a rank as possible for your keyword phrase. Only by doing that will your page stand much chance of appearing in the top results for anyone who searches for that phrase.

But that’s only one part of the job. The other part is to persuade a high proportion of your visitors to sign up to whatever you’re offering. This is often a newsletter, but it could be a free (digital) gift or a special offer or discount.

Often the inducement isn’t over the top in the benefits it will bring to the visitor, so your copy has to make up for it in its power of persuasion.

Now look at your home page again. Would it persuade you to sign up to your special offer? (You do have a special offer, don’t you?)  If you don’t, then make it a priority to get one in place.

Can’t think of an offer you can make to your visitors? Don’t worry. There are thousands to choose from, and most of them are freely available, or of very low-cost, on the internet. You just need to know where to find them.

What about the form you’ll need, so your visitors can give you their details and you can send them your newsletter or special offer? Well, I’ll come to that shortly . . .

Philip Gegan