Professional Writing Services from MagneticWeb

Everybody on the internet is trying to be different.

At least, I suppose they are, because it’s no good being just the same as everyone else. But the problem is that most people try to be different in the same way, so they’re not that different after all.

Type any search phrase you like into a search engine and go to any of the pages listed. How many of them will be really different, really unique? Web templates and blogs tend to make for a degree of uniformity, but it’s more than that.

Pages and blogs that have been put up non-commercially, that is, without the primary intention of selling something, have greater scope for being unique. They have more manouverability because they can take any direction they want, rather than bang home a sales message. But even a great proportion of *them* seem to read the same.

And sales pages tend to be either woefully inadequate for selling anything, or using a sledgehammer in carrying on for screen-length after screen-length about how good their product is and why we ought to buy it.

Is it really so difficult to be different?

I think perhaps it is. But that doesn’t mean it’s impossible or over expensive. It takes thought and hard work, but unique copy that inspires, motivates, informs and entertains can be created. It is every day. Wouldn’t it be great if your web site or blog could have this kind of content regularly?

Philip Gegan