What makes web site charisma? What exactly is web site charisma? And how can we get it for our site?
Some people just have charisma in bucketfuls. They don’t have to try. They just have it. In fact, anyone who tries to have charisma doesn’t have it. It’s something that is either there or not there. As they say, “You’ve either got it or you haven’t.”
When the curtain goes up on the stage and the actors appear, one of them will have more charisma than all the others. It won’t necessarily be the actor with the leading role or the most striking costume. It might even be someone without a speaking part. But whoever it is, your eyes are drawn straight to him or her. That’s the actor who, if not famous yet, certainly will be before long.
It doesn’t matter how crowded the stage is, you’ll see the actor with the charisma. You’ll notice what he’s wearing, how he moves, and his reaction to everything going on around him. If the charisma is really strong, you’ll be drawn to him so much that you might not notice much about the other actors.
That’s what you want your web site to have. It’s the X Factor, the magical quality that makes one person, or one thing, stand out from all the others. With that in place, you have no worries about losing your prospective customers before they’ve finished reading the page. And then they’ll more than likely follow your guidance to fill in your web form or make a purchase.
So how can you get this for your web site or blog? Remember, anyone who tries to have charisma doesn’t have it. But you can study people with charisma, and you can study successful web sites that have this quality. What do charismatic people have, apart from charisma itself?
They are just themselves. They are honest and open. What you see is what you get. They do what they purport to do. They don’t try to be anything other than what they are. They don’t copy or imitate anyone else. They are truly unique.
They don’t care too much about how they come across to others because they know the people who matter to them will see their souls, and they have nothing to hide. They are there to serve, and they are happy with that.
So if you can follow the same rules for your site or blog, then you may be able to make it the charismatic magnet for all the people you want to attract to it.
Philip Gegan
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