Blogs have really taken off over the last 4 or 5 years and many online businesses have a blog as their main web site. Others still have their web site, perhaps dating back several years, but with a blog attached to it.

So which is best?

To answer that, you have to consider the main purpose of a blog. What do blogs give the visitor that a traditional web site does not? The answer is interactivity. A blog page will have comments at the bottom of each post, and an invitation at the bottom for the visitor to leave further comments – something a traditional web page cannot offer.

That’s not to say a web page cannot collect information from visitors. You can have a form on your site and as long as you have a sufficiently persuasive reason for signing up to it, such as a customer discount or a free gift of some sort, then you can grow your customer list and follow up with offers by way of an autoresponder.

And if your site is basically a one-page direct sales letter then that’s all you’ll probably want.

But if it’s a little more than that then you’ll probably welcome a little inter-activity with visitors, and a blog is the better choice.

The only trouble with a blog is that you’re generally restricted as to how it looks, with most themes, unless specially customised at some cost, being fairly inflexible.

Philip Gegan

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