Professional Writing Services from MagneticWeb

One of the first things I learned when I was learning to speak in public was to always address the person at the far end of the hall. If he can hear you clearly then so should everyone else. There’s nothing worse or more off-putting than having your speech interrupted by someone shouting, “Speak up! We can’t hear you over here.”

It’s like that with writing web copy. You have to write so that the reader engages with you, and isn’t treated as just one of thousands, or millions, of people who may visit your site. While you have to remember that there may (hopefully) be thousands of folk who read what you have to say, each one of them wants to feel special when they’re on your site. And you can only do that by writing as if they were the only visitor you had.

That means writing as if you were talking with a friend in a relaxed atmosphere, with no pressure. Some people can do that and others can’t. Some can but only after a great deal of practice and effort, which they may not have the time to engage in. Such people outsource their writing requirements to professional writers.

And that’s where this site comes in . . .

Philip Gegan